Opt-in email marketing works
!
(Reuters) - DoubleClick Inc, an Internet advertising
company, recently released a survey showing
that email promotions can yield merchants strong
results.
The company said a survey of more than 1,000
Internet users found that more than 82 percent
of them had made a purchase online during
the past year as a result of some sort of
advertisement they received through email.
That compared with 61 percent in the year
before.
The study found that 37 percent of shoppers
made an immediate, or impulse, purchase in
response to an email promotion, up from 20
percent last year.
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Sending an email newsletter or special offer announcement
message to your customers and prospects can be an
extremely powerful sales tool. Unfortunately, few
companies can afford the expensive email newsletter
software and are stuck with having to do it manually,
which is highly ineffective and a drain on scarce
time resources. So that's why we launched our easy
to use email newsletter software system.
Built-in to our system are all the tools you will
need for managing your email marketing campaigns.
Opt-in email marketing is used by all the big online
retailers, using services costing many £1000's per
month. Our system features all the functionality
you would expect in a top of the range solution,
but at only a fraction of the cost!
Because the system is hosted on our servers, all
you have to do is log in to your account, define
the email copy you want to send and the list(s)
for it to be sent to, click the send button once
and our system does all the work for you!
As the commercial Internet now moves into a more
mature phase, with competition springing up from
all directions, the customer is faced with a huge
amount of choice. Sometimes the choice can be overwhelming,
which is why web site marketers are now turning
to email as a highly cost-effective but powerful
sales tool. Used properly, targeted opt-in email
can help to remind your customers of your presence
and make them aware of promotions and special offers,
thereby increasing repeat visits and purchases.
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